Apple And Google Just Tag Teamed The U.S. Carriers (TechCrunch Article)
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Artists and designers both create visual compositions using a shared knowledge base, but their reasons for doing so are entirely different.
Some designers consider themselves artists, but few artists consider themselves designers.
So what exactly is the difference between art and design? In this post, we’ll examine and compare some of the core principles of each craft.
In social media, many individual users, each different from the next, combine to form a social experience. Those users will have all manner of motives and interests that don’t necessarily overlap. The degree to which your social media efforts capitalize on these user habits results in sociability, and this starts with taking a user-centric perspective. In fact, you need to take multiple perspectives.
For the purpose of developing these different user perspectives, it is helpful to create user personas to describe the different types of social behavior. I like to group users into self-oriented, other-oriented, and relationally-oriented types.
These are extremely oversimplified descriptions, of course, but they’re not meant to describe real individuals. Rather, they’re a heuristic model intended to expand your thinking about your users.
- Self-oriented users are those who extend their presence online, building audiences and posting content. Experts, pundits, and those sometimes called “creators” are self-oriented users.
- Other-oriented users are those who start with the conversations and contributions of others. Where the self-oriented user talks about him or herself (expresses him or herself), the other-oriented user responds, replies, or comments. What he or she reads and finds interesting provides a springboard for conversation.
- Relationally-oriented users gets involved in social activities. They see what’s going on between other users, and may be drawn to these more social interactions. Involvement puts these users in relation to other users, with all the dramatic and nuanced activity this can result in.
Twitter is a great listening post for companies to monitor conversations related to their brand and engage with customers; and there are a variety of tools available to help groups and corporations tweet, collaborate, and generally manage their Twitter (Twitter) workflows... Finding the right Twitter applications is a challenge for social media managers, though, because new apps seem to spring up each day and they often have overlapping feature sets.
Christine Jean Chambers, Interactive Producer and Online Media Planner for BET, uses Hootsuite to track which content is resonating with their audience. “For example, during the BET Awards ’09 in June, we took over the entire top 10 trending topics on Twitter, which is pretty extraordinary,” she said. “We monitored this flux of activity using Hootsuite and were able to gauge the success of the delivery of our content on Twitter precisely because of trackable links Hootsuite provides.”